The Concept

The logo of the Family Care Authority was inspired by the quote of the late Sheikh Zayed bin Sultan Al Nahyan, “Families are the foundation of any developed community” where the family represents the nucleus of any cohesive society and a promising successful nation. By focusing on the family, society, and the series of events that humans go through during the six stages of the human cycle, starting with the stages of infants, followed by the childhood stage, then the stage of adolescence, then the stages of youth until the middle age stage, all the way to the elderly.

All of them are linked by a continuous curve that expresses each age group of the family, with a continuous line that reflects that interdependence, communication, and continuous participation to achieve the desired cooperation to build a harmonious social connection.

Brand Narrative